In her very first year in online marketing, Carrie Wilkerson developed an audience of over 55,000 subscribers, viewers and listeners by being genuine and personal.
As part of Dan Kennedys Info Riches course, Rob Toth interviewed the top information marketers in the world. Carrie Wilkerson was one of them. The series of interviews is called Future Of Information Marketing.
Carrie had been running businesses as a work at home mom for ten years while raising four children. Then she discovered online information marketing.
People are surprised that she has achieved so much in such a short period of time in her first venture online. Carrie says that there are the people at the top are making millions and the people at the bottom dont make much at all. The middle ground is where the big opportunity is and thats where the competition is heating up. She says the place where marketers will be able to set themselves apart is in relationship building.
At first pictures were used to personalize web pages. Audio came next. Now video is considered the important media to make the experience of the user more real, more genuine for the consumer. However, Carrie says I still think people want more. They want more personalization. According to her, people dont want to be just a number. She says that people dont want those they buy from to be faceless and flat behind a screen.
The idea that marketers can wait for people to come to them instead of them going out to serve their customers is outdated. Carrie says I dont want to be that impersonal, dont want to be unapporachable dont want to be unreachable or set apart. I want to be right in the trenches I think it makes me more real. I think it makes me more touchable.
When Carrie used to teach high school she learned that people have different learning styles. She says that she learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers. You have to connect with people at their level, the way thats most comfortable for them. Unless you are touching all of the respective styles of people you are missing 25% of the population.
As a marketer, if you only use emails you will only get the readers of the population. Audios will only appeal to the listeners. In her strategy, Carried decided to create 50 training videos. She reports that the people who actually watch her videos have a clear sense of her as a real person. s a rapport builder.
If Carrie runs into someone who has seen her on the videos, they feel comfortable with her like they know her personally. When her viewers come across her on Twitter they treat her like a well-liked friend. People feel like they have talked to her personally after they watch the videos.
In trying to use all the different learning styles through her marketing Carrie says it has been great for lowering trust barriers and creating a following. If you can lower the trust barriers in your audience they will buy from you repeatedly. People will stay on your mailing list and continue to give you invaluable feedback.
Thats your goal as a marketer. You want to have a mutually trusting relationship with your customers. If you can achieve that, your customers will stay with you despite any attempts by your competititon to lure them away. You will have a successful business ongoingly.

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Wrinkles are inevitable, we all get them at some point or another. But they are also easy to avoid, and easy to hide. There are thousands of products designed to treat wrinkles, and many claim that their product makes them disappear entirely. Some work, some dont. There are a few that are 100% effective however, and they work for any age!
Moisturizers that contain glycolic acid are great for wrinkles. The acid removes dead skin that may be interfering with your skins natural balance, as well as other surface toxins. When wrinkles first appear, they only go so deep. Glycolic acid is an important ingredient in any wrinkle cream, because it can help remove the surface wrinkles that are newer. The moisturizers in the wrinkle cream also aid in hydrating dried outskin, which is actually a cause for wrinkles.

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